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Biography of a bank
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Política de Devoluciones. |
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Descripción del libro usado "Biography of a bank" |
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| This is the captivating story of the Bank of America, still one of the world''s largest banks, and the careers of the Gianninis, father and son. They began banking in San Francisco with the Bank of Italy which catered to small farmers, mostly of Italian descent. The father, Amadeo Peter Giannini, has been called the greatest innovator in modern banking. When the fire and earthquake of 1906 forced many bigger banks to close their doors, he set up two planks on a wharf and continued business. by 1930 those two planks had grown into the Bank of America, and the Giannini policy of developing local agriculture and commerce through a system of strong branch banks had become a new force in financial history. This engrossing book will especially appeal to economists, bankers, historians, and for each person fascinated by the growth of an idea into a major business. Contents I. A Bank for People Who Had Never Used One Before 1 II. Opportunity Through Disaster 21 III. Learning from the Panic of 1907 33 IV. The Start at Branch Banking 48 V. The Invasion of Los Angeles 57 VI. Birth of Statewide Branch Banking 72 VII. Rural Branches in Operation: 1916-1918 81 VIII. The Education of a Superintendent of Banks 93 IX. Help for the Farmer 110 X. A Salvaging Operation 119 XI. A Rift with the Federal Reserve Board 132 XII. The Santa Maria Episode and Its Consequences 144 XIII. The Winning of southern California 159 XIV. The Liberty Bank and the Election of 1926 172 XV. The Great Victory 185 XVI. A Glance at the Inside of No. I Powell 202 XVII. Giannini Does It Again 222 XVIII. California''s Own "Boom Twenties" 235 XIX. Financing Agriculture in the Twenties 248 XX. The Dream of Nationwide Banking 268 XXI. New Hands at the Wheel 293 XXII. The Walker Regime 305 XXIII. Giannini Regains Control 323 XXIV. On the Way Back 346 XXV. The Banking Crisis of 1933 362 XXVI. Giannini and the New Deal, 1933-1936 375 XXVII. Recovery of the California Farmer 393 XXVIII. Mario Giannini and New Trends in Banking 414 XXIX. A Showdown with Mr. Morcenthau 435 XXX. The Bank and World War II 458 XXXI. The World''s Largest Bank 477 XXXII. End of a Dynasty 503 Comments and Acknowledgments 517 Notes 523 Index 555.  Ir al inicio |
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